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UTM Link Builder

Build UTM tracking links for your marketing campaigns instantly. Google Analytics compatible.

Common Presets

The referrer (e.g. google, facebook, newsletter)

Marketing medium (e.g. cpc, email, social)

Product, slogan, promo code, or campaign name

Identify paid keywords (optional)

Differentiate ads or links (optional)

Features

Google Analytics compatible UTM parameters
One-click copy to clipboard
Quick presets for common platforms
URL encoding handled automatically
Free to use, unlimited links
No account required

UTM Link Builder - Create UTM Tracking Links for Google Analytics

Our UTM Link Builder helps marketers and advertisers create properly formatted UTM tracking links for their campaigns. Track the performance of every link across all your marketing channels with Google Analytics.

What Are UTM Parameters?

📊utm_source

Identifies which site sent the traffic (e.g. google, facebook, newsletter)

📢utm_medium

Identifies what type of link was used (e.g. cpc, email, social)

🎯utm_campaign

Identifies a specific product promotion or strategic campaign

🔑utm_term & utm_content

Used for paid keywords and to differentiate ads (optional but useful)

Start tracking your marketing campaigns with precision. Our free UTM Link Builder makes it simple to create properly formatted tracking URLs for all your digital marketing efforts.